I know, I said that 2018 was going to be the year of the big relaunch. In parts, it was. I began drawing again, and I definitely worked hard on building up my portfolio of digital designs. One thing I got wrong though, was the plan to relaunch my art prints.
I thought I was ready to do it, but it turns out that life had other plans for me. I worked hard on my writing blog, and actually completed the first draft of my book! I know, I’m as surprised as you are about it. I did it though, and while I’m secretly quite proud of hitting that milestone, there’s this one thing that still bugs me.
I didn’t relaunch my shop.
Now, with a new year approaching, I am. It’s time. I’ve got my groove back, and for the first time in about two years, I’m finally feeling ready to put my prints back out there for the world to (hopefully) buy.
Time For Some Changes
Things are going to be a bit different this time around though. The personalised artwork I was so involved with last time has had to fall by the wayside for now. It wasn’t sustainable for me, much as I loved doing it. Instead, I’m going to focus on selling some of the prints I love most, and start small.
Small sounds bad, but for me, it’s an opportunity to focus. I feel like I need to concentrate on just creating pure artwork for a while, rather than trying to reinvent the wheel. Once I’ve got back to grips with that, I’ll expand my catalogue a bit. But for now, I’m only going to add one set of prints to the shop and work on actually doing some proper promotion.
I’m not going to be selling framed artwork any more either. It was another thing I couldn’t sustain as a one-woman band. Long term, I might bring it back, but as a very small business, trying to mount and frame and package multiple pieces of art individually was taking me far too long. It was also taking me away from doing what I love best – creating.
I hope you’ll understand my reasons for doing this, but the prints I’m going to sell here now will be simple and in small A4 sizes only. Easier for me to package and post, cheaper for my customers to order online. Simplification is key at the moment. That’s not to say things might not change over time, but for now, I’m going back to basics.
Design For Life
My digital design services really took shape in 2018, and I’ve been working in partnership with a merchandise designer on a range of clothing and apparel. I hope to see more of that come to fruition next year, but for now, I’m devoting Rosarts back to its roots as an art print shop, with a side of digital services.
So for now, as I rebuild and get ready to release new stock into the wild after Christmas, I hope you all have a lovely winter break and I’d like to thank you for your patience and support over the last couple of years. I’m my own worst enemy, but I’m so glad that you’ve all stuck by me so far. It really does mean a lot to me.
See you all soon…